Autor: Miriam Herbold-Berneike

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endern: Warum geschlechtergerechte Sprache wichtig ist.

Gendern oder nicht – wie wichtig ist geschlechtergerechte Sprache?

Das Gendersternchen hat es in die Top 10 der Wörter des Jahres 2020 geschafft. Friedrich Merz warnte im Frühjahr vor „Genderwahn“,…

Miriam Herbold-Berneike1. Juli 2021

Texte & Texten

SEO für Redakteur*innen – diese Basics solltest du kennen

Du schreibst genialen Content, doch um das Thema Suchmaschinenoptimierung hast du bisher einen großen Bogen gemacht? Dann habe ich eine…

Miriam Herbold-Berneike9. Dezember 2020

Mit der SOAP-Formel Verkaufstexte schreiben und die Conversion optimieren.

Texte & Texten

SOAP-Formel: Conversion optimierte Verkaufstexte schreiben

Du hörst „Verkaufstexte schreiben“ und denkst sofort an schamloses Clickbaiting mit Standardformulierungen wie „Amerikanische Studien haben bestätigt“, „das Produkt wird…

Miriam Herbold-Berneike18. November 2020

Agenturleben

Als Unternehmen spenden – keine leichte Entscheidung

Unser diesjähriger Jahresrückblick kommt ein wenig spät – der Grund dafür ist allerdings super: Wir hatten im Jahr 2018 wirklich…

Miriam Herbold-Berneike7. Februar 2019

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!important;}.nectar-slider-wrap[data-full-width="true"][data-fullscreen="false"] .swiper-slide .content p,.nectar-slider-wrap[data-full-width="boxed-full-width"][data-fullscreen="false"] .swiper-slide .content p,.full-width-content .vc_span12 .nectar-slider-wrap[data-fullscreen="false"] .swiper-slide .content p{font-size:10px !important;line-height:17.52px !important;}}#mobile-menu #mobile-search,header#top nav ul #search-btn{display:none !important;}#header-outer.transparent header#top #logo,#header-outer.transparent header#top #logo:hover{color:#fff !important;}#header-outer.transparent header#top nav > ul > li > a,#header-outer.transparent header#top nav ul #search-btn a span.icon-salient-search,#header-outer.transparent nav > ul > li > a > .sf-sub-indicator [class^="icon-"],#header-outer.transparent nav > ul > li > a > .sf-sub-indicator [class*=" icon-"],#header-outer.transparent .cart-menu .cart-icon-wrap .icon-salient-cart,.ascend #boxed #header-outer.transparent .cart-menu .cart-icon-wrap .icon-salient-cart{color:#fff !important;opacity:.75 !important;transition:opacity .2s ease,color .2s ease;}#header-outer.transparent:not([data-lhe="animated_underline"]) header#top nav > ul > li > a:hover,#header-outer.transparent:not([data-lhe="animated_underline"]) header#top nav .sf-menu > li.sfHover > a,#header-outer.transparent:not([data-lhe="animated_underline"]) header#top nav .sf-menu > li.current_page_ancestor > a,#header-outer.transparent header#top nav .sf-menu > li.current-menu-item > a,#header-outer.transparent:not([data-lhe="animated_underline"]) header#top nav .sf-menu > li.current-menu-ancestor > a,#header-outer.transparent:not([data-lhe="animated_underline"]) header#top nav .sf-menu > li.current-menu-item > a,#header-outer.transparent:not([data-lhe="animated_underline"]) header#top nav .sf-menu > li.current_page_item > a,#header-outer.transparent header#top nav > ul > li > a:hover > .sf-sub-indicator > i,#header-outer.transparent header#top nav > ul > li.sfHover > a > span > i,#header-outer.transparent header#top nav ul #search-btn a:hover span,#header-outer.transparent header#top nav ul .slide-out-widget-area-toggle a:hover span,#header-outer.transparent header#top nav .sf-menu > li.current-menu-item > a i,#header-outer.transparent header#top nav .sf-menu > li.current-menu-ancestor > a i,#header-outer.transparent .cart-outer:hover .icon-salient-cart,.ascend #boxed #header-outer.transparent .cart-outer:hover .cart-menu .cart-icon-wrap .icon-salient-cart{opacity:1 !important;color:#fff !important;}#header-outer.transparent[data-lhe="animated_underline"] header#top nav > ul > li > a:hover,#header-outer.transparent[data-lhe="animated_underline"] header#top nav .sf-menu > li.sfHover > a,#header-outer.transparent[data-lhe="animated_underline"] header#top nav .sf-menu > li.current-menu-ancestor > a,#header-outer.transparent[data-lhe="animated_underline"] header#top nav .sf-menu > li.current_page_item > a{opacity:1 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span.light .lines-button i:after,#header-outer.transparent.directional-nav-effect .midnightHeader.nectar-slider header#top nav ul .slide-out-widget-area-toggle a span.light .lines-button i:before{background-color:#fff !important;}#header-outer.transparent header#top nav ul .slide-out-widget-area-toggle a i.lines,body.material #header-outer.transparent .slide-out-widget-area-toggle a .close-line,#header-outer.transparent:not(.side-widget-open) header#top nav ul .slide-out-widget-area-toggle[data-icon-animation="simple-transform"] a i.lines-button:after{opacity:.75 !important;}#header-outer.transparent.side-widget-open header#top nav ul .slide-out-widget-area-toggle a i.lines,body.material #header-outer.transparent .slide-out-widget-area-toggle a:hover .close-line,#header-outer.transparent header#top nav ul .slide-out-widget-area-toggle[data-icon-animation="simple-transform"] a:hover i.lines-button:after,#header-outer.transparent header#top nav ul .slide-out-widget-area-toggle a:hover i.lines,#header-outer.transparent header#top nav ul .slide-out-widget-area-toggle a:hover i.lines:before,#header-outer.transparent header#top nav ul .slide-out-widget-area-toggle a:hover i.lines:after{opacity:1 !important;}#header-outer.transparent.dark-slide > header#top nav > ul > li > a,#header-outer.transparent.dark-row > header#top nav > ul > li > a,#header-outer.transparent.dark-slide:not(.directional-nav-effect) > header#top nav ul #search-btn a span,#header-outer.transparent.dark-row:not(.directional-nav-effect) > header#top nav ul #search-btn a span,#header-outer.transparent.dark-slide > header#top nav > ul > li > a > .sf-sub-indicator [class^="icon-"],#header-outer.transparent.dark-slide > header#top nav > ul > li > a > .sf-sub-indicator [class*=" icon-"],#header-outer.transparent.dark-row > header#top nav > ul > li > a > .sf-sub-indicator [class*=" icon-"],#header-outer.transparent.dark-slide:not(.directional-nav-effect) .cart-menu .cart-icon-wrap .icon-salient-cart,#header-outer.transparent.dark-row:not(.directional-nav-effect) .cart-menu .cart-icon-wrap .icon-salient-cart,body.ascend[data-header-color="custom"] #boxed #header-outer.transparent.dark-slide > header#top .cart-outer .cart-menu .cart-icon-wrap i,body.ascend #boxed #header-outer.transparent.dark-slide > header#top .cart-outer .cart-menu .cart-icon-wrap i,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav > ul > li > a,#header-outer.transparent.dark-slide:not(.directional-nav-effect) .midnightHeader.nectar-slider header#top nav ul #search-btn a span,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav > ul > li > a > .sf-sub-indicator [class^="icon-"],#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav > ul > li > a > .sf-sub-indicator [class*=" icon-"],#header-outer.transparent.dark-slide:not(.directional-nav-effect) .midnightHeader.nectar-slider header#top .cart-menu .cart-icon-wrap .icon-salient-cart,body.ascend[data-header-color="custom"] #boxed #header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top .cart-outer .cart-menu .cart-icon-wrap i,body.ascend #boxed #header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top .cart-outer .cart-menu .cart-icon-wrap i,.material #header-outer[data-permanent-transparent="1"].transparent.dark-slide .mobile-search .icon-salient-search,.material #header-outer[data-permanent-transparent="1"].transparent.dark-slide #mobile-cart-link i{color:#000 !important;}#header-outer.transparent.dark-slide:not(.directional-nav-effect) > header#top nav ul .slide-out-widget-area-toggle a .lines-button i,#header-outer.transparent.dark-slide:not(.directional-nav-effect) > header#top nav ul .slide-out-widget-area-toggle a .lines-button i:after,#header-outer.transparent.dark-slide:not(.directional-nav-effect) > header#top nav ul .slide-out-widget-area-toggle a .lines-button i:before,body.marterial #header-outer.transparent.dark-slide:not(.directional-nav-effect) > header#top nav ul.slide-out-widget-area-toggle a .close-line,#header-outer.transparent.dark-slide:not(.directional-nav-effect) .midnightHeader.nectar-slider header#top nav ul .slide-out-widget-area-toggle a .lines-button i,#header-outer.transparent.dark-slide:not(.directional-nav-effect) .midnightHeader.nectar-slider header#top nav ul .slide-out-widget-area-toggle a .lines-button i:after,#header-outer.transparent.dark-slide:not(.directional-nav-effect) .midnightHeader.nectar-slider header#top nav ul .slide-out-widget-area-toggle a .lines-button i:before,#header-outer.transparent.dark-slide:not(.directional-nav-effect) > header#top nav ul .slide-out-widget-area-toggle[data-icon-animation="simple-transform"] .lines-button:after,#header-outer.transparent.dark-slide:not(.directional-nav-effect) .midnightHeader.nectar-slider header#top nav ul .slide-out-widget-area-toggle[data-icon-animation="simple-transform"] .lines-button:after,body.material #header-outer[data-permanent-transparent="1"].transparent.dark-slide > header#top .span_9 > .slide-out-widget-area-toggle.mobile-icon i.lines-button:after,body.material #header-outer[data-permanent-transparent="1"].transparent.dark-slide > header#top .span_9 > .slide-out-widget-area-toggle.mobile-icon i.lines:before,body.material #header-outer[data-permanent-transparent="1"].transparent.dark-slide > header#top .span_9 > .slide-out-widget-area-toggle.mobile-icon i.lines:after{background-color:#000 !important;}#header-outer.transparent.dark-slide > header#top nav > ul > li > a:hover,#header-outer.transparent.dark-slide > header#top nav .sf-menu > li.sfHover > a,#header-outer.transparent.dark-slide > header#top nav .sf-menu > li.current_page_ancestor > a,#header-outer.transparent.dark-slide > header#top nav .sf-menu > li.current-menu-item > a,#header-outer.transparent.dark-slide > header#top nav .sf-menu > li.current-menu-ancestor > a,#header-outer.transparent.dark-slide > header#top nav .sf-menu > li.current_page_item > a,#header-outer.transparent.dark-slide > header#top nav > ul > li > a:hover > .sf-sub-indicator > i,#header-outer.transparent.dark-slide > header#top nav > ul > li.sfHover > a > span > i,#header-outer.transparent.dark-slide > header#top nav ul #search-btn a:hover span,#header-outer.transparent.dark-slide > header#top nav .sf-menu > li.current-menu-item > a i,#header-outer.transparent.dark-slide > header#top nav .sf-menu > li.current-menu-ancestor > a i,#header-outer.transparent.dark-slide > header#top .cart-outer:hover .icon-salient-cart,body.ascend[data-header-color="custom"] #boxed #header-outer.transparent.dark-slide > header#top .cart-outer:hover .cart-menu .cart-icon-wrap i,#header-outer.transparent.dark-slide > header#top #logo,#header-outer[data-permanent-transparent="1"].transparent.dark-slide .midnightHeader.nectar-slider header#top .span_9 > .slide-out-widget-area-toggle i,#header-outer.transparent:not([data-lhe="animated_underline"]).dark-slide header#top nav .sf-menu > li.current_page_item > a,#header-outer.transparent:not([data-lhe="animated_underline"]).dark-slide header#top nav .sf-menu > li.current-menu-ancestor > a,#header-outer.transparent:not([data-lhe="animated_underline"]).dark-slide header#top nav > ul > li > a:hover,#header-outer.transparent:not([data-lhe="animated_underline"]).dark-slide header#top nav .sf-menu > li.sfHover > a,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav > ul > li > a:hover,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav .sf-menu > li.sfHover > a,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav .sf-menu > li.current_page_ancestor > a,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav .sf-menu > li.current-menu-item > a,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav .sf-menu > li.current-menu-ancestor > a,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav .sf-menu > li.current_page_item > a,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav > ul > li > a:hover > .sf-sub-indicator > i,#header-outer.transparent.dark-slide header#top nav > ul > li.sfHover > a > span > i,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav ul #search-btn a:hover span,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav .sf-menu > li.current-menu-item > a i,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top nav .sf-menu > li.current-menu-ancestor > a i,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top .cart-outer:hover .icon-salient-cart,body.ascend[data-header-color="custom"] #boxed #header-outer.transparent.dark-slide > header#top .cart-outer:hover .cart-menu .cart-icon-wrap i,#header-outer.transparent.dark-slide .midnightHeader.nectar-slider header#top #logo,.swiper-wrapper .swiper-slide[data-color-scheme="dark"] .slider-down-arrow i.icon-default-style[class^="icon-"],.slider-prev.dark-cs i,.slider-next.dark-cs i,.swiper-container .dark-cs.slider-prev .slide-count span,.swiper-container .dark-cs.slider-next .slide-count span{color:#000 !important;}#header-outer[data-lhe="animated_underline"].transparent.dark-slide header#top nav > ul > li > a:after,#header-outer[data-lhe="animated_underline"].transparent:not(.side-widget-open) .midnightHeader.dark header#top nav > ul > li > a:after,#header-outer[data-lhe="animated_underline"].transparent:not(.side-widget-open) .midnightHeader.default header#top nav > ul > li > a:after,#header-outer.dark-slide.transparent:not(.side-widget-open) header#top nav>ul>li[class*="button_bordered"]>a:before{border-color:#000 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.bar:after{background-color:#3452ff;}.loading-icon .material-icon .bar{border-color:#3452ff;}.loading-icon .material-icon .color-2 .bar:after{background-color:#3452ff;}.loading-icon .material-icon .color-2 .bar{border-color:#3452ff;}.loading-icon .material-icon .spinner.color-2{display:none !important;}.loading-icon .material-icon > div:first-child .right-side,.loading-icon .material-icon > div:first-child .left-side{-webkit-animation:none !important;animation:none !important;}@media only screen and (min-width:1000px){.container,body[data-header-format="left-header"] .container,.woocommerce-tabs .full-width-content .tab-container,.nectar-recent-posts-slider .flickity-page-dots,.post-area.standard-minimal.full-width-content article.post .inner-wrap,.material #search-outer #search{max-width:1425px;width:100%;margin:0 auto;padding:0 90px;}body[data-header-format="left-header"] .container,body[data-header-format="left-header"] .woocommerce-tabs .full-width-content .tab-container,body[data-header-format="left-header"] .nectar-recent-posts-slider .flickity-page-dots,body[data-header-format="left-header"] .post-area.standard-minimal.full-width-content article.post .inner-wrap{padding:0 60px;}body .container .page-submenu.stuck .container:not(.tab-container):not(.normal-container),.nectar-recent-posts-slider .flickity-page-dots,#nectar_fullscreen_rows[data-footer="default"] #footer-widgets .container,#nectar_fullscreen_rows[data-footer="default"] #copyright .container{padding:0 90px !important;}.swiper-slide .content{padding:0 90px;}body[data-header-format="left-header"] .container .page-submenu.stuck .container:not(.tab-container),body[data-header-format="left-header"] .nectar-recent-posts-slider .flickity-page-dots{padding:0 60px !important;}body[data-header-format="left-header"] .swiper-slide .content{padding:0 60px;}body .container .container:not(.tab-container):not(.recent-post-container):not(.normal-container){width:100% !important;padding:0 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#search-outer{max-width:1400px !important;width:90% !important;min-width:980px;}body[data-hhun="1"] #boxed #header-outer:not(.detached),body[data-hhun="1"] #boxed #header-secondary-outer{width:100% !important;}#boxed #search-outer #search #close a{right:0 !important;}#boxed .container{width:92%;padding:0;}#boxed #footer-outer #footer-widgets,#boxed #footer-outer #copyright{padding-left:0;padding-right:0;}#boxed .carousel-wrap[data-full-width="true"] .carousel-heading a.portfolio-page-link{left:35px;}#boxed .carousel-wrap[data-full-width="true"] .carousel-next{right:35px !important;}#boxed .carousel-wrap[data-full-width="true"] .carousel-prev{right:60px !important;}}@media only screen and (min-width:1000px){.container,body[data-header-format="left-header"] .container,.woocommerce-tabs .full-width-content .tab-container,.nectar-recent-posts-slider .flickity-page-dots,.post-area.standard-minimal.full-width-content article.post .inner-wrap,.material #search-outer 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