Autor: Miriam Herbold-Berneike

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endern: Warum geschlechtergerechte Sprache wichtig ist.

Gendern oder nicht – wie wichtig ist geschlechtergerechte Sprache?

Das Gendersternchen hat es in die Top 10 der Wörter des Jahres 2020 geschafft. Friedrich Merz warnte im Frühjahr vor „Genderwahn“,…

Miriam Herbold-Berneike1. Juli 2021

Texte & Texten

SEO für Redakteur*innen – diese Basics solltest du kennen

Du schreibst genialen Content, doch um das Thema Suchmaschinenoptimierung hast du bisher einen großen Bogen gemacht? Dann habe ich eine…

Miriam Herbold-Berneike9. Dezember 2020

Mit der SOAP-Formel Verkaufstexte schreiben und die Conversion optimieren.

Texte & Texten

SOAP-Formel: Conversion optimierte Verkaufstexte schreiben

Du hörst „Verkaufstexte schreiben“ und denkst sofort an schamloses Clickbaiting mit Standardformulierungen wie „Amerikanische Studien haben bestätigt“, „das Produkt wird…

Miriam Herbold-Berneike18. November 2020

Agenturleben

Als Unternehmen spenden – keine leichte Entscheidung

Unser diesjähriger Jahresrückblick kommt ein wenig spät – der Grund dafür ist allerdings super: Wir hatten im Jahr 2018 wirklich…

Miriam Herbold-Berneike7. Februar 2019

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