Content marketing is good for your business

In recent years, there’s been a lot of debate about the effectiveness of content marketing: Is it better than conventional advertising? What sets it apart from conventional advertising, corporate publishing, or public relations? The discussion goes on: should content be prioritized, or should content seeding be used? When you choose us as your content marketing agency, you won’t have to worry about answering these questions anymore. Our use of content marketing will help drive conversions for your company with measurable results.

Content marketing brings together SEO and brand awareness

What can we do to improve your company’s visibility in a cost efficient and timely manner?  Our offer of content marketing will help transform your company into a visible online presence: The time potential customers spend on your website will increase, as will the recognition of your business.
Our content marketing provides numerous opportunities to grow your business, including:

  • Improved Google rankings
  • More organic traffic
  • A good reason for potential customers to spend more time on your website
  • A better understanding of your target group
  • Improved brand communication
  • More external links due to relevant content
  • User-generated content from comments and discussions
  • More conversions over time, such as a growth in online sales
  • Increase in newsletter subscribers
  • More social media followers
  • Better employer branding

We don’t make SEA, Display Advertising or Paid Media.

We write texts that speak to your target group and give you rankings to reach your range of customers. Because that’s what counts.

Yes, I would like to reach my target group.

As your content marketing agency, we support you where it counts the most

Great content marketing requires constant work. The content strategy needs to be well thought-out to make your brand visible online and to win over your target audience. Website content needs to be regularly updated, because the needs of the target groups are constantly changing, due to continuous developments taking place. These can range anywhere from new legal requirements, to new competitors and products entering your industry. Our role as your content marketing agency is to ensure that your digital marketing content is always up-to-date, and that you are always one step ahead of your competitors.

We take several steps to position you as the expert in your industry, which are tailor-made to meet the requirements of your line of work and target audience. Here are some examples demonstrating the work we‘ve done for companies:

  • We assisted a large online shopping site with conceptualizing and transforming their subpages by creating an intuitive page layout with matching text categories offering purchasing advice for website visitors.
  • We created company-specific content for an international IT corporation, such as on- and offline special-interest categories, and applying these to social media channels and other relevant groups.
  • We helped an insurance company develop relevant keywords and texts, such as infographics and most-searched themes, for their vehicle insurance category.
  • We drafted blogs and stories in both German and English for a major IT corporation, which served as employer branding for their website and career portal.
  • We worked with one of the industry’s ‘hidden champions’ to increase their online visibility and emphasize their product offerings to their B2B customers. With our web design agency partner, we launched an entire new online presence for them, with search engine optimization text, and created an online magazine, which we continuously monitor.

We would be happy to tell you more about what we can offer you in a phone call or by e-mail. To learn more about the way we work, read more on our textbest principles page. If you are based in Berlin or Brandenburg, we will gladly invite you over to our agency for a visit, or we can come to your office to introduce ourselves.