What are the Benefits of Monitoring?
Efficient content marketing does only work in cooperation with monitoring and controlling. Do you want to know which significance and output single content measures have for your objectives? Do you want to find out which services your competitors cover and what is being said about your business? The results of your website’s content analysis and other key figures provide the foundation for a checkup of your content’s impact. Thereby, single texts and formats as well as a whole content strategy can be adjusted in order to raise the efficiency of their measures.
Successful Content with Analyses & Insights
Every single content measure has an impact on the performance of your website. Good content raises your click rates and increases your operating range as well as your website’s visibility on the internet. Analyze your content, your website performance and the success of single content measures or product launches and services. We provide you with valuable insights and match texts and content strategy with your needs.
Start with a Sentiment and Keyword Analysis by textbest:
- How and through which keywords do customers and visitors come to your website?
- Which terms help your content rank in the search engines?
- Which keywords should be strengthened?
- Is your content accepted by your target group?
- Which content and content format should be strengthened?
Shift of User Habits
Another reason why content marketing is becoming more and more important for controlling, is the rising connection between the daily life and the internet. Millions of people use the internet for their entertainment, to go shopping and to spend their pastime. This does not only increase the amount of data and the number of different distribution channels. Also the numbers of different terminal devices like smartphones or tablets or the different forms of internet usage are increasing. This presents various new challenges to the content of your website. Content analysis and a convincing monitoring allow constant improvement of your website and your content as well as their adjustment to current requirements.
Which Key Figures are important?
Generally, different key figures concerning your content and your web presence can be analyzed and illustrated in distinct mappings and statistical series. Effective content marketing requires the analysis of a great quantity of data, but the most important factor is the targeted choice of relevant key figures, because it is not about the amount of data, but their quality. We prioritize your Key Performance Indicators (KPI) and optimize your content marketing with the help of high-quality content.
Modern content monitoring uses established key figures for its analyses too. They include:
- The entire site views
- A website’s traffic
- The user’s retention time on single content
Furthermore, every content is being influenced by different data from the area of search engine optimization. The following data should be analyzed regularly:
- Competitor rankings
- Your website’s backlinks
- The relevance of your content
Technical key figures like the loading time of single website pages are inalienable for effective content marketing too. Furthermore, different distribution channels require the analysis for specific key figures. This holds also true for social media channels like Facebook, Twitter, Google+ & Co.
Monitoring Service by textbest
The textbest text agency is your full service provider for content marketing. Among others, we primarily use Google Analytics and the online marketing tool XOVI for our informative monitoring reports. With its help, we collect and analyze the data from which we will design your individual content strategy.
Let us jointly measure your success!