Our Web Texts are your Attractants
Because websites and portals have been gaining importance for the last years, textbest has pooled all its expertise, in order to create good web content, reach people and move them. If your target group receives what it expects, it will remain a loyal customer. This will do your business and your search engine ranking well. We know how this works!
Web Texts & Content Marketing – Writing for your Target Group
The success of web texts largely depends on whether the texts and their topics are fitted for your target group and the Web. The first thing that is displayed to the website visitors must convince them immediately: graphically, aesthetically and of course lyrically. In coherence with a content marketing strategy, it should be analyzed how to plan and write web texts that reach your target group. The first section, also called teaser, strategically plays a major part in this. The following elements determine whether you website visitors become readers or customers:
- Attractive headlines
- Clear structure
- Appealing teaser
- Creative wording
- Meaningful sub-headlines
- Story or cliffhanger
- Graphic elements like pictures, infographics and logos
- Bolded keywords
- Additional value for the reader
- Updates and topicality
- Unique selling point (concerning speech, content and know how)
Texts can be short without losing their length.
There are some prominent differences between internet texts and print texts. It takes longer to read texts on the internet than reading print texts. Scanning texts happens faster on the internet and it is done rather unconsciously. Therefore, attention grabbing headlines and a clear, lively language are extremely important. This is because the visitor decides to read on, click elsewhere or leave the website within the first few seconds of the scan phase. While Google’s index robots read headlines and subheads, internet users also scan the headlines to find the desired information. This text can be short, without losing any length, says usability scientist Jakob Nielsen. The Web as a short text medium divides texts into fragments. This means letting the reader decide whether he is reading all or multiple paragraphs of text for more in-depth information or only one or two sections for superficial information.
textbest – Your Voice on the Web
Text is your trump card. Of course, reading on the Web or on paper is different, but originality and linguistic elaboration is always a central aspect. A web text has to catch a reader and make him read on. textbest gives you a voice on the Web and makes you visible, as well as distinguishable. Contact us and make your web texts the business card of your firm!