Photographs: Real Emotions at first Sight
„A picture is worth a thousand words“ – this proverb might sound cheesy, but it holds some truth to it. Humans are audio-visual beings, they think and feel in pictures. Hence, a good photo will leave a long-lasting impression on the visitors of your website. Photographs are taken in by the right side of the brain, right where emotions are generated. Therefore, pictures are linked to emotions.
Photos communicate fast and leave long-lasting Impressions
A good photo conveys messages quickly and concisely. Thereby, it communicates a lot faster than other media channels. The central statement of a picture is understood in the blink of an eye and sticks to the mind. Texts, on the other hand, must firstly be read and secondly be processed by the brain. This happens on the factual level in the left side of the brain. Is a text, however, accompanied by attractive photographs, its message leaves an even stronger impression because the message is connected to an emotion. Today, in times of the digital age and its resulting medial sensory overload, customers prefer all those communication mediums that stand out from the overall mass of information and are easily comprehensible.
Higher Levels of Awareness through Photos
For presenting one’s own work and for illustrating new (maybe non-material) products, photos are an indispensable tool. Professional photos convey a proficient impression and support a positive perception of a business. Therefore, pictures should always be included on a website. Successful content marketing lives off meaningful pictures. The emotional attachment to a company, created by photos, raises its recognition value and its level of awareness. At best, a good, picture-based and consistently implemented marketing strategy will lead to a strong business characteristic, which enables users and customers to recognize a brand by only one picture. Photographs have similar meaning for content marketing and social media channels. Well placed pictures create good content for all users, increase their interest and raise the recognition value of a firm or brand. The same holds true for those who sell material products: there is no way around professional pictures. Product photography creates a professional frame for a certain product and evokes the need-to-have in the potential customer. textbest supports you in your choice of expressive photographs and also shoots customized photos to match your personal ideas and concepts.
Authenticity achieved through Pictures
Anybody who values unique content on his or her website should also pay attention to the uniqueness of the photos on the webpage. Pictures are regarded as an authentic form of communication. Therefore, they should match the business and represent its style. Due to the possibility of a picture search on the internet, photographs can highly influence a business’s ranking in web searches and raise its level of awareness. Furthermore, high-quality product photographs strongly enhance an online shop’s image. 360-degree photos, so-called 3D-photos, are a terrific option of providing your customers with a deep impression of your products. This form of presentation directly appeals to the potential customers and strengthens the impact on them. High quality photographs are also suited for special occasions or within a consisting content strategy, as long as they are authentic and match the content marketing mix.
Choosing the right Photographs for your Content Marketing Mix
Not only the textual content, but also pictures and photographs are part of a successful content marketing strategy. They have to be planned and strategically implemented, in order to represent the professionalism and image of your business. Using license-free pictures from photo-sharing websites on flyers and webpages holds the risk of competitors using the same photos on their websites. This might put important unique selling points at risk. On the contrary, using license-free images for regular blogs and news can be an inexpensive and useful alternative to costly high-end photography.
textbest knows about the power of pictures – therefore we call professional photographers, illustrators and graphic designers our partners. We design your successful content marketing strategy, including a cross medial approach.