Pictures and Illustrations – More than Words can say
Successful content marketing attracts attention and creates interest as well as trust and sympathy. The density of information in a good text is not always enough, though. By enriching your content with pictures and illustrations you can upgrade your website and other media in various aspects.
Thumbs up! Everybody likes Pictures
Actually, it is not that hard to be successful on the social web: funny photos of cute animal babies are being shared and liked and are generally one of the most loved motives on the internet. Unfortunately, puppies do not properly reflect most businesses, leave aside their relatively low information value. Nevertheless, there are other options of attracting attention with pictures and illustrations, supporting your content and bringing messages across. The operating range of pictures is almost endless, especially in social networks.
Pictures catch the Eyes
An important function of pictures is to catch the reader’s eye. Pictures are attractive and attract attention. They stir curiosity and are always acknowledged when scanning a website. The human eye captures and processes pictures very quickly. This eye-catcher effect is what raises the average time of page visits and can also positively influence the conversion and click rates on your website.
Bringing to Life Products and Services
Photographs, illustrations and sketches bring businesses, their products and services to life. They create closeness to the user and arouse sympathy. Whether it is through a solid depiction of product pictures, through visual story telling or through the presentation of content with the help of your very own characteristic comic hero: pictures help to illustrate your products or services and catch your target group. Thereby, pictures breathe life into a grey content marketing world.
Illustrations and Infographics make your Content visible
Furthermore, illustrations serve to convey complex content and information in an accessible manner. Complex matters can be explained and simplified. Thereby, the user benefits from easily accessible information which, in the best case, even makes them smile.
It’s all in the Mix!
Elements of visual communication can majorly increase the efficiency of your content marketing. Therefore, pictures should always be included into the content marketing mix. Of course, the message of your pictures should closely match your business and hold benefits for your users – just like texts do. Illustrations should be used strategically, because the balance between text and pictures should be even. Otherwise, the reader’s attention and the aroused sympathy might get lost.
Pictures and Illustrations by textbest
Together with you, we choose the appropriate illustrative formats for your content marketing when developing a content strategy. During the process of content generation, the chosen formats are being designed and implemented – always matching the style of your business and your corporate identity.