Finding the right Keyword Strategy: Write what Users Seek
Users enter keywords into search engines in order to satisfy a need for information or a need to purchase. Thus, the keyword is not an invention of Google, but a way of specifically meeting the individual information needs of a user and potential customer. Therefore, developing a keyword strategy is mostly associated with leaving one’s own perspective. A comprehensive keyword analysis involves a journey through the minds of your customers. Often, the analysis does not bring to light the keywords you had been expecting in the beginning.
The keyword strategy must therefore be tailored to the one specific target group which you want to address with the information, the service or the product you provide. This is necessary because depending on the target group, the choice of words that is used when entering the search term, might vary.
How the Ranking Influences your Business
More and more people regularly use the internet. Whether it is to gather information or to search for a product or a service – your potential group of customers is represented on the internet too. Therefore, almost all businesses need a professional web presence.
A search on the internet takes just a few seconds. People who are, for example, searching “Architekt Berlin”, receive 6.22 million results in 0.39 seconds. This word combination is entered into the Google search bar around about 880 times per month. Who reaches a ranking position on the first pages, consequently benefits from an incredible visibility. Hence, a professional keyword marketing does not only affect your business positively, it can also enable successful promotion.
Your Keyword Strategy – Our Procedure
In order to create a sustainable keyword strategy for you, we search for relevant keywords for your business sector and your target group. For this purpose, we use various tools. Using those, we analyze the relationship between search volume and competition. Yet, this alone is not sufficient for creating a keyword strategy which seamlessly fits into your content strategy, because not all matching keywords are suitable for your market position. For this reason, we question all keywords: Could a corresponding optimization jeopardize your credibility? Often, a technical term is less frequently entered into the search engine than the corresponding lay term. But, if you want to position yourself as an expert, the optimization on a colloquial term is not always advisable. When using tools, we always stay at the cutting edge, because not only are the search algorithms of Google regularly adjusted, the search behavior of the internet users also changes. Amidst all technical instruments we use, the common sense should not be missed. We put ourselves into your user’s shoes – because this is one thing our electronic tools cannot do.
Keyword Analysis – What’s next?
Once all the matching keywords are analyzed, we jointly decide which actions should follow: In addition to SEO optimized texts, we can also add pictures and videos to your content marketing mix, in order to spread the important keywords and integrate them into the content strategy. For each keyword, we decide which content measures are suited best for reaching the target group. There are various possibilities:
- Landing pages
- Regular blog articles
- Advisory articles
- or FAQ.
As a result, we create a keyword strategy that blends in with your content strategy. Soon, you will be found by your target group with the help of the keywords which are relevant for your business.
You want to position yourself on the World Wide Web and purposefully appeal to your users? Through the generation of a keyword strategy and its implementation, we put you and your business under the right light and increase your visibility. Contact us and let us jointly develop your personal strategy for success.