Are you lacking Visibility on the World Wide Web?
Today, almost everyone is online. People are shopping on the internet, communicating with their friends or doing research. Businesses without a website or with only a vestigial one will probably stay invisible for search engines and potential customers.
Content Strategy – The Base for future Measures
Why are we in need for a content strategy? Everybody who has ever implemented content measures knows, how important the strategic work on the web presence and brand is. A good website is not a matter of expense, but rather an investment which will pay off. However, without a solid foundation in the form of a content strategy, many content marketing measures will get lost in the deep space of the Web. The cornerstone of successful content marketing will only be laid with the systematic development of a content strategy, which will answer questions like:
- Which is my target group and is my content relevant for it?
- Which content has been the most beneficial so far and which has not been?
- Which content formats (texts, graphics, videos, etc.) are suited for my target group?
- Who is implementing the content measures in the course of the daily business – and when?
- Which channels do I use for the distribution of my content? Do I find my target group on Facebook or do they read specialist journals?
Don’t put the Cart before the Horse
A good content strategy does not start with content creation or even social media activities. The foundation of a dialogical communication with your target group is yourself: Your corporate identity, your inner and outer image and your personal profile will involuntarily be conveyed with each publication. Who you are and what you do – eventually, this is in the focus of your content measures. In order to reposition yourself in the market in the way you have always wanted and to reach your business goals, a corporate identity workshop might already be the right answer for you. Your own profile is the strong foundation for developing your content strategy and the resulting measures.
From Content Strategy to Editorial Plan
Once your identity, market and target group are defined, specific planning will be your next step. We design your comprehensive keyword strategy in order to find matching niches on the Web and determine goals for your daily content work. Content planning includes all the single steps towards reaching your corporate objectives and will be complemented by detailed editorial plans and an overview over all texts, pictures and distribution channels.
Texts – the prevalent Medium on the Web
Who is surfing the Internet is mostly looking for information in form of texts. Therefore, texts are the predominant medium on the Internet. The craft of writing must be well learned. Factors like SEO, content objectives and conversion play a big role in this game, just like style guides, the clarity index and user experience. Put your faith in our expertise and reach your customers with content from textbest.
Support your Content with effective Eye Catchers
Pictures, illustrations, sketches and videos are a great supplement to your text content. Which of these formats is suited for your target group, you ask? Let us find out!
Reach your Goals with a professional Content Strategy
A broad range on the internet will help reaching more people – be visible for the ones who search! Your visibility provides for new customers and will thereby make your investments into your web presence worthwhile.